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LG OLED™ evo AI 4K Smart TV 77”
MODEL OLED77C66LA
- α11 AI Processor 4K Gen 3
- Dolby Vision | Dolby Atmos
- Refresh Rate 100Hz-120Hz [True Motion 200Hz-240Hz]
- VRR [Variable Refresh Rate] 165Hz
Warranty Period
| OLED Panel* | 3 Years | Parts & Labour | 2 Years |
|---|---|---|---|
| Transport | 1 Year | ||
How does LG OLED evo C6 deliver superior picture quality?
Step into the next generation of OLED with the LG OLED evo C6. Brightness Booster enhances every frame with increased brightness, while the alpha 11 AI Processor 4K Gen3 ensures refined detail and precision. Enjoy brighter visuals, anchored by Perfect Black that maintains depth across all lighting conditions and Perfect Color certified for 100% Color Volume and Fidelity. OLED evo C6—designed to deliver consistent, high-quality picture performance in most viewing conditions, bright or dark.
Brightness Booster Pro
X3.2 Brighter, delivering enhanced OLED brilliance
alpha 11 AI Processor Gen3’s new Light Boosting Algorithm and Light Control Architecture deliver up to X3.2 higher peak brightness, revealing more vivid highlights and clearer detail.
Perfect Black & Perfect Color
Perfect Black and Perfect Color in any light, always
LG OLED TV features UL-verified Perfect Black and Perfect Color, delivering deeper contrast, enhanced brightness, and vivid, accurate color. See every star clearly, even in a bright room.
alpha 11 AI Processor 4K Gen3 with Dual AI Engine
Ultimate 4K picture quality with LG’s most advanced alpha 11 AI Processor with Dual AI Engine
alpha 11 AI Processor Gen3 takes OLED performance beyond limits, precisely controlling 8.3 million self-lit pixels – now even more powerful with Dual AI Engine. Going beyond a single AI engine, this advanced processing refines sharpness and texture simultaneously, delivering 4K picture quality that is sharper and more natural
AI Picture Pro upscales every frame up to 4K with pixel precision
With the alpha 11 AI Processor, AI Super Upscaling and Dynamic Tone Mapping Ultra processes images even faster, analyzing genre, faces, and more to upscale picture to 4K with optimal depth and contrast.
Hear voices clearly in every scene with AI Object Remastering Ultra
No need to adjust the volume to hear voices clearly. AI Sound automatically fine-tunes voices, background music, and sound effects—even vocals and deep bass—for crystal-clear audio and an immersive experience
Immersive and room-filling sound with Virtual 11.1.2 Ch
AI Sound refines sound quality to deliver multi-dimensional audio that surrounds you, heightening your senses through deeper immersion.
AI HDR Remastering
Upgrade every frame to HDR quality
AI automatically optimizes color, brightness, and contrast and elevates SDR picture quality to HDR levels for richer, more realistic visuals.
Multi AI Search
Advanced Multi AI search with Google Gemini and Microsoft Copilot
Simply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.
AI Concierge
Get personalized content recommendations and information
AI Concierge suggests content and updates tailored to your interests. In This Scene provides relevant recommendations and information based on what you’re watching, while Generative AI enables searching and creating images.
AI Voice ID with My Page
LG AI TV recognizes your voice and leads you to My Page tailored just for you!
Taken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favorite sports scores.
Personalized View with AI Picture Wizard
AI analyzes 1.6 billion possibilities to tailor visuals to your preferences.
Personal Sound with AI Sound Wizard
Custom sound profile created from 40 million audio parameters.
Knowing the problem before you ask
When your TV shows signs of trouble, the system detects the issue and provides step-by-step guidance right on your screen, helping you resolve it instantly or connect to support.
LG Shield
Security you can trust
LG Shield’s 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.
Every year, a new TV for 5 years
Stay up to date with 4 promised webOS upgrades over 5 years.
*Image simulated
*The webOS Re:New Program supports a total of four upgrades over five years
*The threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.
*Updates and the schedule to some features, applications and services may vary by model and region.
*Upgrades available for 2023 included UHD and above mode
LG Quad Protection
Your LG TV is built to last with LG Quad Protection
From hardware to software, your LG TV is protected. Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.
AI Magic Remote completes the AI experience
Control your TV easily with AI Magic Remote — motion control, scroll wheel, and voice commands all in one device.
Ultra-smooth and tear-free gameplay
Play in 4K 165Hz with G-Sync and AMD FreeSync compatible
Up to 165Hz delivers sharper, smoother action in every game. G-Sync Compatible and AMD FreeSync Premium keep motion stable and tear-free, while VRR and ultra-low input lag ensure every move stays fluid and responsive, giving you a clear edge in every match.
World’s first VESA DSC-certified gaming
With VESA‑certified DSC, you get visually lossless detail and real‑time gaming responsiveness over HDMI 2.1—delivering smooth, high‑resolution gameplay with clean, distortion‑free visuals throughout
World’s first 4K 120Hz HDR cloud gaming
Play 4K 120Hz HDR games on your TV even without an extra device through NVIDIA GeForce NOW. Powered by NVIDIA Blackwell architecture, enjoy high-end cloud gaming with GeForce RTX 5080 performance.
Low input-lag
Certified 0.1ms response, no ghosting
With its 0.1ms pixel response time and ALLM for ultra-low latency, every command is rendered with immediate precision. This heightened responsiveness keeps fast gameplay clear and controlled, offering a distinct competitive edge.
Clear Motion
Immersive games via HGiG & ClearMR 10000
HGiG keeps HDR tone mapping true to the creator’s intent while ClearMR 10000 minimizes motion blur for crisp clarity in fast scenes. The result is deeper immersion with visuals that stay remarkably accurate and clear in every moment.
Dolby Vision & FILMMAKER MODE
Cinema-level visuals with ambient light compensation for accurate reproduction.
